our ingredients outshine all the others'. literally.

We’ve culled our ingredients thoughtfully and with purpose from all across the world—all from nature. All with clear and proven benefits you and your dog can see and feel. Every PRIDE+GROOM formula contains its own unique blend of essential oils and sustainable ingredients chosen for dogs' specific coat and skin types.

We don’t know about you, but we're obsessed with EWG* scores and here they are.

  • niaouli-oil
  • root
  • jojoba seed oil, jojoba in dog shampoo
  • coconut-oil
  • oil

*EWG = The Environmental Working Group, an American activist group that specializes in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants, and corporate accountability. EWG is a nonprofit organization.

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