PRIDE+GROOM was born because 4 NYC dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff.

Or sniff.

"Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities.

That said, we could not find an effective way to coif our 4 legged friends that felt on par with the way we tend to our children, our homes, ourselves.

These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they didn't smell or feel as good as they could.

So, leashes in hand, off we went."